1 rap song of the decade was Jay-Z’s “Empire State of Mind” by the end, artists like Juice WRLD, Post Malone, and XXXTentacion were regularly pumping out chart-toppers with songs and marketing approaches that felt beamed in from a universe where Hov never existed.
Contrast that with the 2010s-the first no. No similar stretch in the genre’s history produced sea changes so rapidly: The ’90s may have started with Rakim’s lyrical fury and ended with Bad Boy’s glimmering chart dominance, but as disparate as those artists were, the terms of engagement ultimately remained the same.
The wildly divergent threads that make up the cloth of 2010s rap only highlight why it’s so difficult to grapple with the decade, even nearly two years removed from it. When you think of hip-hop in the 2010s, what springs to mind? Is it the THX maximalism of Lex Luger? Atlanta assuming the mantle as the epicenter of the culture? The lyrical revelations of Kendrick Lamar and his TDE cohorts? The Thanos-level inevitability of Drake? The wounded-soul crooning of Juice WRLD?
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